Apple MacBook Air Launch Delayed, May Launch At Lower Price

Apple MacBook Air Launch At Lower Price

A cheaper 13-inch MacBook Air is may produce by Apple. The Apple was expected to launch the new cheaper MacBook Air during the second quarter of this year 2018. But according to some report, it is expected that it may launch on the 2nd half of 2018 at the Worldwide Developers Conference 2018 because their production has been delayed to the 2nd half of this year.

The company wants to retail this new laptop for $899(in Rs. 60000) or as low as $799(in Rs. 53300), a report said. This appears to be a part of a plan to “boost MacBook sales by 10 percent “. It may also through a challenge to the popular low price laptop maker like Chromebook.

In 2008, the Apple CEO Steve Jobs launched MacBook Air, at the MacWorld Expo in San Francisco. In 2015, the Apple made the 12-inch MacBook and MacBook Pro.Apple MacBook Air Launch

Some Specification Of Apple MacBook Air

The MacBook Air is a 13-inch laptop which is a popular choice for college students. The MacBook Air old starting at $999 (in Rs. 66,600) for 128GB of PCIe-based storage, 8GB of LPDDR3 RAM and a 1.8GHz dual-core i5 processor. In India, it is priced at Rs. 77200 and in the open market usually, it priced much lower. At WWDC 2017, the device last saw with the minor update like 8GB of RAM as a default and a slightly faster processor.

DigiTimes report says the company’s volume production of its new ‘budget-type MacBook Air‘ will begin at some point in the second half of the year instead of the originally scheduled second quarter.

The lower price laptop may feature the latest Intel processor. It sports a slim design. It also has high-resolution ‘Retina’ screen.

Apple has deferred volume production of several products including iPhone, Home-pod, and Mac-book Air as it is adjusting marketing strategies according to different market conditions, some sources said. A proper explanation for the delay has not yet described by the Apple, a report says that it could be something to do with key components like processors.



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