The New iPhone X Cost More Than $1,000

The New iPhone X Cost More Than $1,000

The Apple’s iPhone X price might increase in this year. UBS analysts Steven Milunovich and Benjamin Wilson claim that Apple might actually raise the entry price on the iPhone X this year from $1,000 to $1,100. Another analysts predict that the iPhone X will retain its $1,000 price point or even be priced in the $900 range.

The New iPhone X Cost More Than $1,000

The New iPhone X Cost More Than $1,000

The Apple’s iPhone will come with three new devices in 2018. They are,  Apple next-gen iPhone X, which consist a 6.1-inch device with an edgeless LCD display; Apple iPhone X Plus with a 6.5 inch OLED display and the 5.8-inch iPhone X.                          The  Apple’s second-gen iPhone X might be priced at $1,100.

The Apple’s iPhone pricing strategy incorporates a three-pronged strategy mention through USB’s research :

  1. “Move premium customers up the price curve with moderately  higher prices”
  2. “Establish higher price bands based on new features while tapping into lower-end markets with older devices”
  3. “Cascade top-of-the-line features down the price curve (screen size, camera, etc)”



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